P-U-R (or 'Prodution-Unique-Rebelle') is a small winery run by Cyril Alonzo and Florian Looze based in Villefranche-sur-Saône, France. Since 2010, they have been sourcing grapes and making wine from organically farmed plots across the Rhône, Mâcon, Burgundy and Beaujolais. For their signature Beaujolais, however, they grow their own grapes in the vineyards of Château de Bel Avenir in La-Chapelle-de-Guinchay, Mâconnais.

Cyril and Florian’s vinification methods are very simple – they aim to use as little intervention as possible in the cellar to make wines that are pure, honest and showcase the vintage and the terroir they come from. The Beaujolais is made using semi-carbonic maceration and fermentation in cement tanks which preserves the fresh fruit character and highlights the quality of the grapes.

Château de Bel Avenir's Details:

Region: Beaujolais

Elevation: 200m

Soil: Silt, clay, pebbles

Farming practice: Organic

Grapes: Chardonnay, Pinot Noir, Gamay


Weino BIB, Beaujolais Villages AOC 2020 1.5L



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